Fig. 1. Shoppers are looking for a variety of health benefits from the foods and beverages they buy and use. Foods that boost the immune system, reduce disease risk and enhance health have appeal for more than three out of four Americans.
Fig. 2. More than half of shoppers are interested in learning more about GFY components of foods, from the cancer preventing chemicals in grains and produce, to herbal remedies, to active cultures in yogurt.
Fig. 4. HealthFocus has identified five primary benefits for consumers interested in functional products. There is a fit in consumers’ minds for eggs across all five benefits.
